about me

Hi, I’m Caroline and I live in East Lothian, Scotland with my husband and son. So let’s start from the very beginning. Around 6 years ago, while holding down a full-time job I started to bake for fun. I loved the creative side of making and decorating cakes, and with a background in fashion retail once I started I couldn’t get enough.

With rave reviews from family and friends I decided to go for it and turn my hobby into a business. It took off quickly, but in 2014, a little less than a year after starting the business I discovered that I was being made redundant from my full-time job. I knew a year wasn’t long in business but at the same time I knew this was the time to pursue my dream to make cakes full time. It’s been a long journey with its ups and downs but I honestly haven’t looked back since!

Caroline Jax | Contemporary Cake Design

SEEING THE LOOK OF JOY ON CLIENTS FACES IS AMAZING

Caroline Jax Cake Studio, East Lothian

it’s aLl about the

wOw factoR

While all this was happening, I was also planning my own wedding. I got married in 2016 so I’ve recently been through all the planning and decisions you’re probably going through right now. I’ve been there, I’ve done it. So I know how stressful it can be when you have to make all the decisions, like which colours to choose, which band to get, what flowers to choose, I mean, the list goes on and on. That’s why I like to make the cake design process as simple and stress-free as I can, for you.

Then, in 2018 I was blessed with having my son Jackson and he’s one of the real driving forces behind why I work so hard. It’s also where the name Caroline Jax comes from!

In the beginning, I focussed on making cupcakes and birthday cakes, but I soon found I had a real passion for creating deliciously beautiful wedding cakes and being part of that exciting journey with my clients. When I meet with clients to hear all about the plans for their wedding, I honestly feel like I’m reliving my own all over again. I just love it! And I when I say hear the plans, I mean all the little details. I love to incorporate little touches like what flowers you’re having, what colour your bridesmaids’ dresses are and what your dress is like so I can feature some of these elements in your cake. That means you’ll have a truly one off, bespoke design, which fits perfectly with your big day.

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so that’s my cakE jouRney…

shaLl we start youRs?